Jules Hogan

Over 50 Ways To Describe This Colour

jules hogan

This shade was called ‘Mojito’

All colours from the mill have a name and number. I felt this shade deserved something more elevated so I asked account followers on Instagram what they thought. There were over 50 suggestions. I’ve listed most of them below:

What would you name it?

Spindrift
Sea spray
Glacier
Fjord
Sea foam
Sea mist
Eucalyptus
Song thrush
Sea glass
Purbeck blue
Sea mist
Sea storm
Sea cloud
Breeze
Teal blue
Sea thrift
Lake must
Lagoon
Celestial
Pale teal
Shore line
Calm waters
Ocean
Sea glass
Robin’s egg
Offing
Starling
Mediterranean
Birds egg Eau de nil
Love in a mist
Daffodil leaf
Mermaid blue
Teal
Ice
Aquamarine
Cerulean sea
Greek sea
Lichen
Sky
Baltic sea
Mermaids tears
Horizon
Wave
Dew
Mystic mint
Larimer
Pembroke shallows
Serene stream
Venus’ ribbon
Pool
Nimbus
Cloud
Tide
Aqua
Infinity
Sea breeze
Sea horses
Bahama
Celadon
Contentment
Sky dust

It’s the start of a new cycle, but within that I’ve been reflecting back over the past 30 years and my early days as a designer. A contradiction but by the past coming into my consciousness it’s enabling me to pass over a threshold.

‘Celadon’ was chosen as it reminds me of my first creative job as a colourist. A design consultancy in London just off Bermondsey Street (this was before the area became super trendy). I dyed many variations of this shade for mood boards and trend presentations.

‘Celadon’ is named after traditional Chinese porcelain, known for its delicate luminous quality’

‘Celadon’

What do you think of the name? Would you have chosen something different?